What’s inside

As soon as you sign up for “Simple Copywriting Secrets: How to Write Killer Sales Copy”, you’ll get instant access to all the course materials.

Your enrollment comes with…

📹 14 video lectures (42 minutes in total)

💻 Access on any device: phone, tablet or laptop

📩 Downloadable exercises and cheatsheets

📖 Printable handouts of the slides

📝 Lesson transcripts

Here's what's waiting for you

“Simple Copywriting Secrets: How to Write Killer Sales Copy” is broken down into these main sections:

1) Introduction: What is copywriting

Before anything, you must understand what we’re talking about. What exactly is copywriting? Who needs it? Why is it so important right now? Plus, we’ll look at…

👉 One popular and wickedly persistent belief about copywriting (that we’re going to debunk)

👉 How simple techniques lay the groundwork for creating super-efficient copy

👉 The four secret ingredients behind every successful sales message

2) How to write a copywriting brief

Whatever you do, do not skip this section – or any section, for that matter, but especially not this one! It’s a real eye-opener with lessons on…

👉 Why the brief is your most important document during the writing process

👉 9 things you absolutely MUST know before writing a single word

3) How to turn features into highly-desirable benefits

Now we get to the really good part, where you’re about to discover…

👉 How one ridiculously simple technique makes your copy instantly more appealing to your readers… it’s so simple that sharing it almost makes me cringe. But I do share it, because it works

👉 6 crucial questions your copy must answer

👉 The seemingly small, but genius tip on how to build a coherent story using features and benefits

4) The ONLY 6 headline formulas you need (seriously)

Why overwhelm yourself and squirrel away boatloads of formulas you never use? You don’t need them. Use these proven gangbuster headline formulas instead and you’re good to go:

👉 Surprise! You’ve already done most of the work – now let’s just rewind a bit…

5) How to write irresistible call to actions

The plot thickens… Here’s how we gently but determinedly PUSH the reader over the fence and seal the deal. Discover…

👉 The 7 necessary ingredients of call to actions that convert

👉 The secret 3-step recipe for cooking up tickling call to actions

6) Wrap up your sales copy

This is where the magic really happens – THIS is where we connect the dots:

👉 Drag and drop, block by block… and see how your sales page practically writes itself, before your very eyes

7) Finalise your copy with this checklist

Time to double-check… This is the last – and the most important – step before you open the gate and let your copy out to the world:

👉 Make sure your sales page is not a flop with these 7 simple, yet CRITICAL questions and ensure you’re not missing out a chance to make a sale

Ready to get started?

When you purchase this course, it's yours for keeps!

You can watch the videos and have a go at the writing assignments at your own pace, whenever it suits you best.

Some students prefer to follow the course through in one swell swoop (as it's only 43 minutes), but you can definitely slice it up into smaller bits if you like: maybe a few minutes at lunch break, or when you've put the kids to bed, or when you're taking the bus home – just follow a routine that works best for you.